—— Brands & Enterprise
Experienced commercial marketing support where strategy has to become execution.
I support brands, suppliers and enterprise teams with defined shopper, customer, retail, channel or activation needs.
I bring experience across sales, national accounts, shopper marketing, trade development and commercial execution to help move the work forward.
—— Where I Can Help
Bring in the experience you need for the work in front of you.
Sometimes the strategy already exists. I step in around the defined need to strengthen the approach and connect it to customers, partners and execution.
Shopper & Retail Marketing
Shopper strategy, retail activation, merchandising, promotions and omnichannel programs.
Trade & Commercial Activation
Channel planning, field activation, distributor alignment and commercial execution.
Customer & Channel Strategy
Key customers, new channels and plans that connect business priorities with shopper behavior.
Partnerships & Experiences
Culturally relevant programming, sampling, experiential, sports, music and partnership activation.
—— How We Can Work Together
Support can flex around the assignment.
Focused Strategic Project
For a defined challenge, opportunity, customer or workstream that needs senior thinking and a practical recommendation. This could include customer strategy, channel planning, activation strategy, commercialization or opportunity development.
Commercial Activation Sprint
For work that needs to move from idea into a practical activation plan. This can include shopper programs, retail execution, omnichannel planning, promotional strategy, partnerships or market activation.
Fractional Commercial Marketing Leadership
For teams that need experienced senior support for a period of time without adding a permanent role. I can help guide priorities, lead defined work streams, partner across agencies and internal teams, and keep strategy connected to execution.
—— Built From Real Commercial Experience
I’ve worked on the work from more than one side of the table.
My background spans field sales, distributor management, national accounts, shopper marketing, trade development, agencies and supplier organizations.
I understand how strategy gets sold in, funded, handed across teams and ultimately executed in front of the shopper or consumer.
From strategy to shelf, screen and experience.
—— Culture, Context & Occasion
Commercial ideas work better when they make sense for the people they are meant to reach.
My experience includes multicultural sales and marketing, culturally relevant programming and partnerships built around the moments, communities and occasions that matter to consumers.
I bring that perspective into how opportunities show up across customers, channels and activation.
Have a commercial challenge or opportunity that needs experienced support?
Tell me what the team is working on and what you’re trying to accomplish. We can see whether The Occasion Formula is the right fit.