Strategy shaped by seeing the whole picture.

Hi, I’m Aimee Cusimano, founder of The Occasion Formula.

I’ve spent more than 20 years across agency, sales, national accounts, shopper marketing and trade development — experience that taught me to look at growth from more than one angle.

The Occasion Formula grew from that perspective: understand the moments that matter, identify what’s getting in the way, and turn the opportunity into clear priorities and practical action.

I believe strategy should be useful — grounded in the real world and built to be put to work.

Have something you’re trying to solve? Let’s talk.

Tell me a little about your business, organization, opportunity or challenge, and we’ll figure out whether The Occasion Formula can help — and what the right next step might be.